Marketing & Creative Director
Carlo Ruiz‑Goldstein
Give me a brand and a goal. I'll build the strategy, make the content, ship the site, run the campaigns, and track the data.
What I Bring to the Table
Creative Skills
ACMS
Public Sector / Disaster Recovery
Mobile Care Chicago
Community Health
Endurance PT
Healthcare
Bar One Lounge
Luxury Hospitality
No Warning
Social Impact
Tier One Graphics
Manufacturing & Fabrication
Gilde Brewery
Food & Beverage
Medford Acres
Real Estate
The Happy Camper
CPG / E-Commerce
Approach
I don't have a default design direction. I read the market, understand who we're talking to, and build from there. The work looks different every time because we are solving for different goals each time.
Outcome
Brands across multiple sectors: manufacturing, public sector, SaaS, disaster recovery, CPG e-commerce, healthcare, luxury hospitality, community health, food and beverage, real estate, and social impact.
How I Use AI
I wield it. I do not defer to it.
Tools in the stack
Claude
Strategy, copy, creative briefs, research synthesis
ChatGPT
Ideation, drafts, rapid iteration
Perplexity
Real-time research and source verification
Higgsfield
AI video generation and creative concepting
Claw
Workflow automation and data processing
I use AI the way a good editor uses a red pen, not to write the piece for me, but to make what I'm already thinking sharper and faster.
In my work it collapses the gap between a brief and a first draft. Creatively it helps me pressure test ideas I already have. Where it becomes genuinely powerful is connecting siloed data across platforms into one view.
Most organizations are sitting on insights they cannot see because their data lives in six different places. I have built a unified intelligence layer, pulling ad performance, CRM behavior, email engagement, and social analytics into a single engine that influences the next move.
But I wield it. I am the creative. I understand human connection, a finger on the pulse of culture, and what a specific market actually cares about right now.
Brief → Draft
Speed without sacrificing voice. I move from a client brief to a polished first draft in a fraction of the time, without losing the strategic nuance that makes it land.
Pressure Testing
Validate ideas before spending. I use AI to stress-test creative concepts, messaging hierarchies, and campaign strategies before a dollar hits the media plan.
Unified Intelligence
Connecting siloed data into one view. Ad performance, CRM behavior, email engagement, social analytics, synthesized into a single engine that shapes the next move.
Culture Pulse
AI informs, human instinct decides. I use it to stay ahead of cultural shifts and emerging signals, then apply judgment about what actually matters for a specific brand and market.
Skills
What I Use
Marketing & Analytics
- Google Ads
- Meta Ads Manager
- LinkedIn Campaign Manager
- HubSpot
- Pardot
- Salesforce
- GA4
- Looker Studio
- Sprout Social
- Mailchimp
- Klaviyo
Creative & Production
- Adobe Photoshop
- Illustrator
- Premiere Pro
- After Effects
- InDesign
- Lightroom
- Figma
- Canva
- CapCut
Web & Operations
- Webflow
- WordPress
- Notion
- Basecamp
Where I've Worked
Euna Solutions
Digital Marketing Specialist
2025–Present
Independent
Founder & Consultant
2019–2025
Bar One Lounge
Marketing Director
2023–2025
Gilde Brewery
Marketing & Events Manager
2022–2023
The Happy Camper
Marketing Director
2021–2022
Who I Am
I'm a marketing leader who came up through graphic design and food science, which means I understand how things look, how they're made, and why people want them. I've built brands from nothing, led creative teams to run without me, and driven revenue across hospitality, food and beverage, and B2B technology. I work best when the strategy and the execution are the same job.
I move fluidly from data analysis to film direction to brand strategy to campaign execution. Whatever the moment calls for I am hands on; it's what lets me see the full picture and own the full cycle.
Outside of work I'm in the mountains, at a farmers market, behind a bar making cocktails, or in a kitchen cooking something from a part of the world I haven't been to yet. I'm into local live music, projection mapping and laser design, and I foster dogs between adventures. I stay curious on purpose. It makes the work better.
Also building something of my own, more soon.