Marketing & Creative Professional
Carlo Ruiz‑Goldstein
You provide a brand and a goal. I'll build the strategy, craft the content, ship the site, run the campaigns, and track the data.
Marketing & Creative Professional
Carlo Ruiz‑Goldstein
You provide a brand and a goal. I'll build the strategy, craft the content, ship the site, run the campaigns, and track the data.
I work best when strategy, creative, and execution are the same job. Six years across .
I work best when strategy, creative, and execution are the same job. Six years across .
What I Bring to the Table
Creative Skills
ACMS
Public Sector / Disaster Recovery
Mobile Care Chicago
Community Health
Endurance PT
Healthcare
Bar One Lounge
Luxury Hospitality
No Warning
Social Impact
Tier One Graphics
Manufacturing & Fabrication
Gilde Brewery
Food & Beverage
Medford Acres
Real Estate
The Happy Camper
CPG / E-Commerce
Approach
I don't have a default design direction. I read the market, understand who I'm talking to, and build from there. The work looks different every time because I am solving for different goals each time.
Outcome
Brands across multiple sectors: manufacturing, public sector, SaaS, disaster recovery, CPG e-commerce, healthcare, luxury hospitality, community health, food and beverage, real estate, and social impact.
Selected Work
Projects & Case Studies
Bar One Lounge
Building a Hospitality Brand from Zero
Social growth, email marketing, partnerships, content strategy, event marketing.
Coming SoonBar One Lounge
Building a Hospitality Brand from Zero
Social growth, email marketing, partnerships, content strategy, event marketing.
Coming SoonTier One Graphics
Website Repositioning & Lead Generation
Research, UX, SEO strategy, copywriting, web development.
View Project ↗Tier One Graphics
Website Repositioning & Lead Generation
Research, UX, SEO strategy, copywriting, web development.
View Project ↗ACMS
Brand Positioning & Visual Identity
Research, strategy, brand architecture, presentation design.
View Project ↗ACMS
Brand Positioning & Visual Identity
Research, strategy, brand architecture, presentation design.
View Project ↗Devoid
Brand Strategy & Identity System
Naming, positioning, brand architecture, and packaging design for a science-forward ionized seltzer targeting health-conscious consumers.
View Project ↗Devoid
Brand Strategy & Identity System
Naming, positioning, brand architecture, and packaging design for a science-forward ionized seltzer targeting health-conscious consumers.
View Project ↗Green Star Brewery
Brand Redesign & Positioning
Logo, identity system, and strategy for Illinois's first organic brewery — built around a holistic, female-driven aesthetic to differentiate in a male-dominated craft beer market.
View Project ↗Green Star Brewery
Brand Redesign & Positioning
Logo, identity system, and strategy for Illinois's first organic brewery — built around a holistic, female-driven aesthetic to differentiate in a male-dominated craft beer market.
View Project ↗Coca-Cola × G-Shock
Global Campaign Activation
Email strategy, creative development, audience segmentation, A/B testing, partnership marketing.
View Project ↗Coca-Cola × G-Shock
Global Campaign Activation
Email strategy, creative development, audience segmentation, A/B testing, partnership marketing.
View Project ↗Gilde Brewery
Marketing & Event Growth
Brand partnerships, events, media buying, content production.
View Project ↗Gilde Brewery
Marketing & Event Growth
Brand partnerships, events, media buying, content production.
View Project ↗Endurance Physical Therapy
Boutique Clinic Specialized in Longevity
Research, website redesign, conversion strategy.
Coming SoonEndurance Physical Therapy
Boutique Clinic Specialized in Longevity
Research, website redesign, conversion strategy.
Coming SoonNo Warning
Social Impact Brand & Communications
Brand strategy, mission alignment, storytelling.
Coming SoonNo Warning
Social Impact Brand & Communications
Brand strategy, mission alignment, storytelling.
Coming SoonResults
Work that moved the needle.
Bar One Lounge
0 → 20,000+
Social followers in under 12 months
60,000+
Email & SMS local subscribers managed
Full-Funnel Ownership
Content, events, paid media, partnerships, and operations
Revenue Growth
Increased reservations and in-venue demand by elevating the brand through strategic marketing
Tier One Graphics
+68%
Organic website traffic
+21%
Website form submissions
SEO + Web Strategy
Full website repositioning and optimization
Lead Generation
Expanded demand beyond referrals
ACMS
Brand Strategy
Positioning and messaging development
Executive Alignment
Leadership-facing growth presentations
Audience Communication
Simplified complex healthcare messaging
Scalable Systems
Brand framework for future growth
Gilde Brewery
2,000+ Attendees
Event marketing and promotion
Integrated Campaigns
TV, radio, outdoor, digital, and partnerships
Team Leadership
Cross-functional marketing management
Go-To-Market Strategy
Brand visibility and audience growth
How I Use AI
I wield it. I do not defer to it.
AI accelerates execution, reveals patterns in complex data, and helps move ideas from concept to action. The judgment, strategy, and creative direction are still chosen by people.
Agentic Stack
What AI is great at
Brief → Draft
Speed without losing strategic nuance. I move from a client brief to a polished first draft in a fraction of the time.
Pressure Testing
Validate ideas before spending. I use AI to stress-test creative concepts, messaging hierarchies, and campaign strategies before a dollar hits the media plan.
Unified Intelligence
Connecting siloed data into one view — a single engine that shapes the next move and gets the right data to the right people before they need it.
Culture Pulse
AI informs. Human instinct decides. I use it to identify emerging signals, then apply judgment about what actually matters for a specific brand and audience.
What AI can't do
Build Community
Relationships are built on shared experience, vulnerability, and presence. AI can map the network — it cannot build the bond.
Instill Trust
Trust is earned through consistency, accountability, and showing up. No algorithm replicates that.
Taste & Art Direction
Knowing what's right for a brand at a specific cultural moment requires instinct, not inference.
Storytelling
Real stories have tension, humanity, and perspective. AI can generate narrative structures — it cannot tell your story.
Skills
What I Use
Marketing & Analytics
- Google Ads
- Meta Ads Manager
- LinkedIn Campaign Manager
- HubSpot
- Pardot
- Salesforce
- GA4
- Looker Studio
- Sprout Social
- Mailchimp
- Klaviyo
Creative & Production
- Adobe Photoshop
- Illustrator
- Premiere Pro
- After Effects
- InDesign
- Lightroom
- Figma
- Canva
- CapCut
Web & Operations
- Webflow
- WordPress
- Notion
- Basecamp
Where I've Worked
Independent
Founder & Consultant
2019–2025
Euna Solutions
Digital Marketing Specialist
2025–Present
Bar One Lounge
Marketing Director
2023–2025
Gilde Brewery
Marketing & Events Manager
2022–2023
The Happy Camper
Marketing Director
2021–2022
Who I Am
I'm a marketing leader who came up through graphic design and food science, which means I understand how things look, how they're made, and why people want them. I've built brands from nothing, led creative teams to run without me, and driven revenue across multiple sectors. I work best when the strategy, creative and execution are the same job.
Whatever the scope calls for, I’m hands on — it’s what lets me see the full picture and own the full cycle.
Outside of work I'm in the mountains, at farmers markets, behind a bar making cocktails, or in a kitchen cooking something from a part of the world I haven't been to yet. I'm into local live music, lighting design, pruning my plants, and caring for dogs. I stay curious on purpose. It makes the work better.
Also building something of my own — more soon.